Saturday, February 7, 2009

Culinary Consolation as Market Metric?

Observation: NYC is awash in comfort food. From snazzy mac’n cheese joints to steaming bowls of pork ramen or two-handed chocolate-chip cookies, New York purveyors seem to feel that reassurance is the new luxury in these turbulent times. And people are lining up all over town for varying types of cozy calories.

It occurs to me that one way of plotting the true recovery from this recession may be to watch for the return of fancified cookery. When the ring molds and unpronounceable preparations reappear, they may be chasing revived expense accounts & bonuses burning holes in bespoke pockets.

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