Monday, October 6, 2008

Announcing winners from this past weekend's Chococake-o-rama Taste Test

Okay, here's the QUICK scoop (for details & historical data, scroll down to Jawper's post directly below):

Cake X = Duncan Hines Devil's Food Cake Mix
Cake Y = Pillsbury Devil's Food Cake Mix
Cake Z = Homemade Devil's Food Cake, compliments of Cooks Illustrated

Tasters preferred the cake mixes to the homemade by an obvious margin. Duncan Hines and Pillsbury basically tied for the winning spot.

In total, there were 25 testers, including 2 kids under the age of 10. Despite this small sample size, we observed two trends:

  1. men overwhelmingly preferred the box cake mixes to the homemade version
  2. the older the respondent, the more likely you were to enjoy the homemade version

An interesting note: a preliminary test of Betty Crocker’s Devil’s Food Cake Mix eliminated it from the main event, as it didn’t seem rich and chocolate-y enough.

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