Bottom line up front:
Go. REALLY good burger. Good fries and shake. But the place itself is the draw. It's a wondrously dive-y enclave in the midst of all the glam. EXACTLY the meal you need in mid-town.
Pleen and I arrived about 11:30 and the place was empty. We managed to snag one of the few booths with a view of the door and the kitchen. The guys in suits started filing in around 11:40. By 11:55 there was a line out the door and down the hallway. Things got rolling for the crew behind the counter quickly, but they remained nonplussed - calling orders and scolding slowpokes
Cheeseburger with the works. Fries. Chocolate shake. What more does one need in life?
They make a really good burger. The meat is nothing like the quality of Ray’s Hell Burger, but it’s fresh and flavorful and gently treated. The grill itself delivers significant char flavor. And the cheese actually adds flavor rather than just fat. Although frozen, the fries are good. Long cut Idaho ¼ inchers. They could use a stiff hit of salt & pepper while still glistening next to fry-o-lator before they go in the bag. Their milk shake is the shake of my childhood - just vanilla ice cream, Hershey’s syrup, & milk. I like it a lot. If you have a different point of departure it may strike you as a bit . . . hollow. Pleen, as an example, found it not chocolaty enough compared to the likes of Talyor’s Refresher.
I’m definitely coming back.
118 W 57th Street
New York, NY 10019